Internet traffic brings leads
Hello and welcome everyone to another informative post.
Internet traffic brings Leads to your website. Without visitors to your website acquiring Leads is nearly impossible. Here I am talking about Internet Leads and not the people you answer your cold calls on the phone. Increasing traffic brings extra visitors to your website which in turn creates leads.
So without website traffic the business you do on the Internet will be zero. Sure you may get people buying from your website because you handed out a few hundred business cards at a Home Show or a Convention but huge volumes of traffic; well you need to make other arrangements.
Anyone can sell just about anything with enough traffic. Although one thousand hits maybe sound like a good number but in advertising as in life you have to maintain the interest of the visitor.
Some campaigns require many thousands of ongoing hits to achieve reasonable results. Remember once the leads have arrived, the information must be captured. This can only happen if a valid response is received and unless there is a benefit in this activity (a tangible gift of some description) why would a person type in personal information on the form to you.
It is essential when creating your Online presence that both the online and offline advertising activities you design are supported when the visitor arrives at your website. The numbers game here also plays a critical part in retaining visitors and getting new ones.
The more your different forms of advertising are seen the greater potential for results. And if you are building an Internet business, ongoing daily traffic is essential.
My basic strategy is —
1. Identify the keywords which can generate maximum traffic but have minimal competition.
2. Write an article based around those keywords.
3. Place links on the blog website
4. Get lots and lots of inbound links to that web site.
And you know something else? The Markethive System does all the above. After all a potential customer is the person who originally responded to your web site lead generation page, flyer, mailing, newspaper advertisement or some other means you employed to capture this original information. The important thing here is, has enough interest has been sparked in the lead to respond back to you.
In other words, did the information you supplied in your ads bring the appropriate response from the client, was it relevant to your business or are you getting leads from people who misunderstood your message.
The average Internet user that enters your keyword may see your advertisement multiple times in different places before landing on your Website. This branding and consistency in advertising is important as the information being supplied is a consistent message both in the ad and is again supported when they arrive at your Website. Only at this time are they ready to get more info, signup, and/or make a purchase.
Brian Walters SEO
Markethive Education Specialist
The Power of Markethive Blogging System
Brian Walters Market Hive Founding Member